This is really easy: just pop into the Tourist Information Centre to buy an ‘Enjoy Cheese City’ Gouda Ticket. You can use it to ‘buy’ a bowl of Gouda cheese soup (or tea/coffee with apple pie) at Restaurant Belvedère, access to De Goudse Waag | Museum of Cheese and Craft, half a kilo of farmhouse cheese at ’t Kaaswinkeltje, a jar of Gouda mustard at Gouda Cheese House plus the booklet entitled ‘Kijk op Kaas’.